Dangers of Using Unlicenced Stock Images Online?

Dangers of Using Unlicenced Stock Images Online?

The Dangers of Using Unlicensed stock Images Online?

The risks of unlicenced stock images:Many local businesses when promoting themselves online are flippant when it comes to copyright.

Imagine, You have just sat behind your desk about to take the first sip of coffee while opening your post or checking how many emails are in your inbox still not replied to!

Websites of course will use images; a site would look pretty bland without them wouldn’t it ?.

    • The innocent-looking letter or email is opened and it appears to be from a stock library or photographer you have never dealt with or even heard of.

 

Suddenly your morning coffee doesn’t taste quite as good when your eyes notice a demand of several thousands of pounds for your use of an image on your company web site or a blog page that had not been licensed.

Notice about Unlicenced Stock Images – What do you do?

More than likely panic a little, ignore it and hope it may go away.

It is probably simply a scam and not worth bothering with.

However, it is not a scam.

Most of us have a web site which we use to promote our business no matter how large or small.

Maybe it is an ecommerce site or simply a platform to let your clients know what you do and what you can offer.

Unlicenced Stock Images

Unlicenced Stock Images – What do you know about your images?

If you know 100% where all the images came from on your web site and have permission from the license holder to use them or have paid for them by using a recognised stock library; then enjoy your coffee, ignore the letter and you may not even read this article.

If you cannot be sure your Images Are Legally Licenced- then read on.

Maybe you used a web site designer, an intern or the blog page is populated by images and you don’t know where they came from.
Were the images copied and pasted from a search engine and used without checking if they needed to be purchased?

Under UK copyright law the end-user (i.e. you) is responsible for the images on your site. The designer isn’t.  Remember it won’t be them paying the bill.

So firstly don’t panic.

Ask the team member responsible for the site (if it isn’t you) where the image(s) came from;
were they paid for and was the image licensed correctly.
If you used a web designer then ask them for a copy of the license to use the image on your site. This is something you should always do when having your site built. Do not just assume the images are okay to use.

Also remember the license holder of the image is justified in contacting you.

There is now very powerful software available to stock libraries and this is used to trace all their images being used on the good old worldwide web. If you haven’t paid for it they are within their rights to pursue you for copyright infringement;  let’s be honest you wouldn’t like it if someone ‘pinched’ your product.

You may also be asking yourself  ‘why is the fee so high’

It is more than likely the image in question is rights-managed and not royalty-free.

Yes you may argue that you can find a similar image for £5.00, why is the fee for this one so high ?

It is because this image is sold with a specific license, time period and type of use and is often sold on an exclusive basis. Remember you didn’t use a £5.00 image you used this one.

The license holder is also within their rights to charge you a fee for not crediting them, an image detection fee and an unauthorised image use – one image can amount to several thousands of pounds in fees.

Imagine if there are others on your site you are unaware of !

So if you haven’t purchased the image, you have no license to use it or your web site designer didn’t purchase it, what is your best course of action?

Firstly, remove the image, but this does not resolve the situation entirely. The license holder will still have a claim against you for using the image.

Pick up the phone, call the stock agency and explain this was not a malicious use of their image.

It rarely is, most companies would not knowingly use an image that should be licensed and just hope to get away with it.

Most stock libraries will offer you an amicable settlement offer if the case can be resolved quickly. They are reasonable people and speaking to them about the situation is always far better than hoping it will go away and it will save you a possible legal claim at a later date for copyright infringement.

The best scenario is to avoid this situation in the first place.

Take some time to ensure your site is only populated by images you have permission to use then you may enjoy your morning coffee in peace.

Graham at http://copyrightcorrect.com/

This is a Guest Post By Graham Everitt owner of Copyright Correct. Graham has expertise in this field so Visit his Website at: http://copyrightcorrect.com/

Share This Post on Social Media

 

Some Reasons Why Graphics Matter for your Local Business

Some Reasons Why Graphics Matter for your Local Business

Use the Power of Graphics for Your Local Business

Reasons Why Graphics Matter for your Local Business – We’ve all heard the frequently quoted phrase that “a picture is worth a thousand words”. It is true you know!

Nowadays online visitors and indeed buyers are more visually orientated than ever so it’s easy to understand why this is true, but putting this principle into practice and creating engaging graphics is not as easy as it sounds.

Most local businesses are not graphic designers- nor are they professional photographers so the value of a photo, and where and how to use it, won’t be immediately apparent.

Because of our smartphones, many of us associate photography with our personal use which is why making the mental shift to seeing photography as a business tool can take some time and effort and practice. Great interesting graphics do not appear by magic -so learn how to use a graphics tool thoroughly and practice- It’s well worth the effort in the long run.

Because a relevant use of Images in your online business will take your interaction with customers or visitors to a whole new level both on your website and on your social media accounts.

Think about it for a moment would you rather read a paragraph of text about a “point” or would your attention be more drawn to an image that makes the same point- online its very likely that the image will grab your attention first. Remember online users today scan their social media accounts- whats visual will stand out – particularly on a mobile phone.

Here are some of the practical simple ways to make the most of graphics for your local business online.

Reasons Why Graphics Matter for your Local Business – An Edge over Your Competitors

Simple but true- if your competitors are not using attention-grabbing graphics you have a clear-cut opportunity to stand out and grab attention in your market.

Use poor quality graphics and you give the wrong impression- despite the fact that you really are good in your business sector.

Reasons Why Graphics Matter for your Local Business

Reasons Why Graphics Matter for your Local Business – Social Media

Yes, quite often you will have to post plain text updates to your social media accounts. But remember you are unlikely to get the same impact as you would if you employed stand out visual content instead whenever possible.

People are naturally drawn to visuals and this is something you’ll very quickly notice when you compare how your followers and subscribers respond to photos as opposed to how they do to plain text. When linking to an article on your website, for example, displaying the article’s featured image will trigger interest among your followers to click the link and read more on your website- which should be one of your goals.

And Your Website

Your website is your primary place of business online- if it’s not it should be. If you care about your website you need to pay great attention to what visitors will see. Often, your website will be the first place a customer interacts with your business in a meaningful way because they can see your business knows what it is at and trust develops.

Clear, good quality images will create a good first impression and raise the credibility of your site well before you start to actually communicate with the visitor.

You can go further indeed and optimize your photos for SEO purposes by adding keywords in order to grow traffic from all of the search engines. This actually matters a lot!.

And  Flyers and Brochures

Flyers and brochures are still useful as marketing tools for the very simple reason that they are still widely used by local businesses everywhere.

If you’re taking part in an industry event, a flyer or brochure that includes photos demonstrating what your business is about will quickly help people understand your product.

Maybe you have a useful offer or sale or special promotion coming up so a flyer in your locality makes sense. It goes without saying that you need decent quality graphics on the flyer or brochure to grab attention.

Remember they can be posted on your website as downloadable PDF’s.

Conclusion
These are just a few simple ideas and they barely scratch the surface of what’s possible. Graphics nowadays are important for GIF’s-Slideshares-Social Video and much more – so learning how to source -edit and create stand out graphics does matter in a busy online world that your customers reside in. Realistically, however, a local business cannot afford to hire a graphic designer for graphics that are required for website blog posts or social media very regularly so some DIY comes into play. Pick a well-known graphics editor and learn how to use it well as the big players in the world of graphics editors have plenty of videos online about how to use them- by practicing what you see – some tasks will become easier and easier and become second nature. On a final note if you use graphics a lot- or if you begin to use graphics daily online – I would personally suggest learning Photoshop because its abilities are seemingly limitless. In the early stages of my business, I tried it but balked at the complexity instead of just knuckling down and learning and implementing the basics. Some years later I did just that- and through practice today frankly I would find it hard to operate without Photoshop. Before accepting the inevitable that I had to embrace Photoshop basics I purchased several apps and programs advertising themselves as Photoshop made easy- practically all were rubbish so don’t fall for the shiny objects. If not Photoshop go for other recognized and widely used editors- Paint.net/-Corel PaintShop Pro/-CyberLink PhotoDirector 8 Ultra/Serif(Affinity).

Web Hosting

Digital Economy and Society Ireland Report?

Digital Economy and Society Ireland Report?

EU Digital Economy and Society 2018 Report

Digital Economy and Society Ireland Report? (DESI): I like reports from official bodies and indeed statistics. Whilst arguably they can be generalisations of things on occasion they can be valuable looking at core facts and trends. I came accross a stat on the web highlighting the quote below which surprised me so i went searching and found this report- which i believe is worth reading.

The DESI report tracks the progress made by Member States in terms of their digitisation. Here are some of the statements I took from the report:

Denmark, Sweden, Finland, and the Netherlands have the most advanced digital economies in the EU followed by Luxembourg, Ireland, the UK, Belgium and Estonia. So Ireland ranks sixth!.

In 2017, all Member States improved in the DESI. Ireland and Spain progressed the most (close to 5 points as opposed to an EU average of 3.2).

The report notes that, only 48 % of individuals in Ireland have at least basic digital skills

  • With more than half of the adult population lacking at least basic digital skills, Ireland continues to suffer from ICT skills shortages
  • In Digital Public Services, Ireland ranks top for Open Data and is in second place for business services. However, it ranks comparatively low when it comes to the user-friendliness of services and the use of eHealth services.
  • take-up of mobile broadband is 104 %, well above the EU average 
  • Ireland continues to suffer from ICT skills shortages.
  • Since 2012 the proportion of enterprises who tried to recruit ICT specialists, but experienced difficulties, has consistently remained above 50 %.
  • Social media also continues to be more widely used by companies than in most other EU countries

Despite the clear commitment from successive Irish governments to digital skills, it remains a challenge to ensure that a significant proportion of the adult population is not left behind in a fast-moving digital economy and society because they lack adequate digital skills.

For those wondering, ICT stands for ‘Information Communication Technology’. Everyday usage of digital technology includes when you use a computer, tablet or mobile phone, send email, browse the internet, make a video call – these are all examples of using basic ICT skills and technology to communicate.

According to the IDA, the agency promoting FDI in the country, Ireland is home to 16 of the world’s top 20 software companies.11 Nevertheless, public intervention is needed to help indigenous firms, in particular SMEs, to make the most of technology

Source: EU Digital Economy Report

The report is downloadable too.

Digital Economy and Society Ireland Report?

Thoughts on This Valuable Report

As can be seen from the report it is good news that “Ireland recognises the need to facilitate the uptake of digital technology by indigenous enterprises, especially SMEs. Efforts are being made to incentivise and facilitate both the supply and adoption of digital technology”.

Thinking about it, It’s understandable to me that many SME’s lack digital skills. They have so many pressures nowadays-EVERY DAY- in just running a business that time is really more precious than ever and the reality is that it takes lots of time and practice to learn and implement online skills (and tools) into their business.

My own thoughts are that it surprised me that we are so good on one level and so bad on the other hand when it comes to digital skills in Ireland. Most of us are aware of the existence of digital giants such as Facebook, Intel etc here.

Maybe because of this it’s easy to jump to a conclusion or presumption that our digital skills must be great and widespread

However, for many SME’s, the digital age has introduced more layers of work when it comes to marketing because now there are just so many moving parts involved in online promotion.

The report has made me reflect that maybe a lot of us who know that bit more should be less arrogant or presumptuous when it comes to explaining processes and tools that work online for a business.

  • Maybe we should use plain English explanations to persuade and educate some of our population and SME’s that it’s worthwhile to learn digital skills that can make their business and personal lives easier and more productive.
  • Maybe we should stop presuming people automatically understand what we believe to be basic digital skills or indeed terminology.
  • Maybe we should promote practical online learning for beginners – outlining the benefits in bothering to learn.
  • Explain without hype how learning digital skills can save money for a SME.

Speaking as a Remote Freelancer!

I also believe that our remote online skill providers can do more interacting with our clients helping them to take baby steps in learning skills from us, and make it easier and more productive to work with us.

Maybe simple things like learning basic image skills- how to write content for their blogs- how to use communication tools like Skype where the client through shared screens allows us to actually demonstrate something in action as part of an education process.

Thinking about it if we educate our clients to understand digital skills they will appreciate us more because “Online Content does not appear by magic”

I work for several clients who with time have learned how to create content for me that they want to be published- revised and formatted – or added to. The clients are happy because they save me time and themselves money and I am happy that I know I can complete that work quickly on a website move onto deal with marketing and promotion for them and have time for the next lead or project of my own.

My point is that while it is often the case that some skills are closely guarded on the other hand there are indeed benefits for us the service provider too. I also feel speaking for myself that I benefit too because my clients also learn to appreciate that online promotion takes work and time – and when the client understands all the moving parts involvrd they respect my skills more.

ALL FOOD FOR THOUGHT!

Dangers of Using Unlicenced Stock Images Online?

The Dangers of Using Unlicensed stock Images Online? The risks of unlicenced stock images:Many local businesses when promoting themselves online are flippant when it comes to copyright. Imagine, You have just sat behind your desk about to take the first sip of coffee...

Some Reasons Why Graphics Matter for your Local Business

Use the Power of Graphics for Your Local Business Reasons Why Graphics Matter for your Local Business - We’ve all heard the frequently quoted phrase that "a picture is worth a thousand words". It is true you know! Nowadays online visitors and indeed buyers are more...

Why Creating Blog Content Matters?

Why Creating Blog Content Matters? Why Creating Blog Content Matters? Because it's an opportunity for your business-staring you in the face actually. Time and time again when reviewing a leads online presence I start by looking at their website if there is one. I...

Diabetes and Sport in Ireland – Spreading Diabetes Sports Initiative

Diabetes and Sport in Ireland- The Importance of Sport Diabetes and Sport in Ireland is a topic worth promoting. For most of us in Ireland, Diabetes and its associated health challenges have impacted a significant portion of our population and it has touched family...

Do Me a Favour And Share This Post on Social Media

2019 Happy Christmas to my valued customers

2019 Happy Christmas to my valued customers

Happy Christmas to my Clients and Online Friends.

Another year nearly over- time holds still for no-one.

I believe this is an important time of the year to appreciate the success we have acheived through the past year and to take time out at Christmas to enjoy a well deserved rest.

In 2020 we can then return to a new year with renewed energy and with new plans after reflecting upon what has worked for us last year and what needs to improve for our businesses in the new year.

So once again wishing my clients and online friends, a Happy Christmas and a prosperous New Year

 

 

 

 

 

 

What’s the Future for the Web?

What’s the Future for the Web?

I think that it is fair to say that most of us have had this thought at some stage.

Just think how the internet has evolved over the last 30 years?

The advances that have taken place over the last decade in the digital landscape are mindblowing on many levels and it’s only fair to postulate about where will it all end up?

I came across this podcast that I thought was worth sharing with my readers from Tim Berners Lee a founder of the world wide web.

Digital Equality in Our World

I also thought this video was worth sharing and maybe you the reader could share it too.

We all have a responsibility to share content that could matter in influencing people to promote digital equality.

Share This Post

Your Virtual Assistant Online – My Certification

Your Virtual Assistant Online – My Certification

My Certification – Committed To Keeping Skills Updated!

Your Virtual Assistant Online – My Certifications – We all know that when hiring a freelancer- we expect them to have the necessary skills to do the job- certification should matter to anyone paying for an online service.

Acquiring certification takes time effort for those of us who know the online world but I believe it is important to show my audience that I am well versed in online marketing skills and am committed like any professional to ongoing continuing professional development.

Social Media Certified

Your Virtual Assistant Online - My Certification-social media

Google Digital Garage

Your Virtual Assistant Online - My Certification-content marketing

Content Marketing

Your Virtual Assistant Online - My Certification-content marketing

Growth Driven Design

Your Virtual Assistant Online - My Certification-growth driven design

Inbound Marketing

Inbound Sales Marketing

Email Marketing Certified

Google Analytics

Inbound Certified

Frictionless Sales Certified

Sales Enablement Certified

Why Creating Blog Content Matters?

Why Creating Blog Content Matters?

Why Creating Blog Content Matters?

Why Creating Blog Content Matters? Because it’s an opportunity for your business-staring you in the face actually.

Time and time again when reviewing a leads online presence I start by looking at their website if there is one. I would have to say that in my experience most have a “BLOG” but guess what-practically nothing on the blog. No reason really for a visitor to hang around then.

Some businesses do get it!.

Having a blog with categories all relevant to the sector-content that is both interesting and relevant-with a variety of content in different formats.

the Irish 2019 Digital Health Index 2019 noted that “Irish SMEs have more digital assets than ever before, 87% have at least one digital asset. However, only a minority of SMEs are using them to their full potential.”

Let’s say that Companies A and B operate in the same general sector and A has a great blog section but B doesn’t. Its hardly rocket science to suggest that an online visitor-a real lead, will be more open to what company A offers.

The simple reality is that by creating valuable blog content it will pay dividends over time.

i often explain to my leads that even if only 1 useful blog post were created once a week that’s 52 blog posts in a year and remember each of those posts if done correctly will remain relevant for some time and can regularly be posted through social media for promotion and brand awareness.

Those blog posts can show to any visitor that you know what you are about.

Blogging can show an audience that you have the expertise,and the knowledge in your sector to be taken seriously and to do business with you.

Think of your website like a house – adding rooms to it adds value. Remodelling it adds value. Blog posts are like bricks in your house because by using them, bit by bit they add value by building more rooms in the house.

Some promote online the lazy way – leave the website as is and use social media to promote –  where they are 95% of the time sharing rubbish or when serious – share others content which in reality is promoting “the other” not “them”.

Sharing content that belongs to someone else is hardly food for showing your know how and expertise.

There is a time and a place for “cute dog videos”!

 

previous arrow
next arrow
Slider
The Benefits of Blog Posts ?

There are innumerable ways to benefit from your own unique content.

The Content is Yours?

It’s your content-you created it-you can show your expertise about your product or service.

You Can RePurpose Your Content?

You Could Turn your post into a Video?  You could create a SlideShare/ Now you can target YouTube and LinkedIn as well as having great blog content.

The Content is ReUsable on Social media?

Lets say you did a great blog post “Why Triple Glazing Saves You Money”. You could distribute that several times over a long period as useful content for the social platforms.

What's The Catch?

For someone who knows all the basics-NONE – save time investment.

Beginners have the challenge of a number of moving parts-Design_Layout_Keywords-Social Media Integration. However why not get a freelancer to do all of this-with you supplying the basic article.

Why Creating Blog Content Matters? If So Why are There So Many Bad Blogs Up There?

I’ll be the first to admit straight-up that creating great blog content can be difficult and can take time—but  really worth it for your business over time! However to answer the question:

In my experience, when it comes to bad or non-existent blogs,  the story often goes as follows:

Remember-Just Because You Have a Pretty 5 Page Website Doesn’t Mean The World will Care!. You Need More?.”

Mr X knowshe needs a website – so its created with a Hompage, Services Page, About and Contact pages and a BLOG. Mr X feels “job done”and is happy in the moment. Two years later hes complaining that his site is no good- that it was a bad job- and he thinks believe it or not that by repeating the process “things can only get better” as the song goes..

I say this because coincidentally twice in the last month I encountered that mind frame from 2  businessmen running a local business. Both complaining about their WordPress sites. Not knowing what their sites were actually like I did not seek to peddle my wares but later referencing the sites through business cards I found that one site was actually “visually” great-the other one terrible but the common thread was that both had a blog with 2 or 3 useless (irrelevant) blog posts.

Hardly a recipe for getting traffic!.

Don’t get me wrong having a great looking site has to be on the wish list and the to do list but if you want it to do its work for you it needs content that’s relevant for an interested visitor.

Follow Us On

Dangers of Using Unlicenced Stock Images Online?

The Dangers of Using Unlicensed stock Images Online? The risks of unlicenced stock images:Many local businesses when promoting themselves online are flippant when it comes to copyright. Imagine, You have just sat behind your desk about to take the first sip of coffee...

2019 Happy Christmas to my valued customers

Happy Christmas to my Clients and Online Friends. Another year nearly over- time holds still for no-one. I believe this is an important time of the year to appreciate the success we have acheived through the past year and to take time out at Christmas to enjoy a well...

When You Might Need a Remote Worker?

When You Might Need a Remote Worker? I am writing this post in the context of being an independent remote worker for hire in the field of online marketing. However, I believe that what I have to say applies to hiring any remote worker, be they offering bookkeeping...

Do Me a Favour And Share This Post on Social Media

Why Startups Should Use WordPress?

Why Startups Should Use WordPress?

Why Startups Should Use WordPress?

Why Startups Should Use WordPress? It’s a fair question that deserves explanation. Many startups in business may start with some core initial clients or customers, but ultimately it’s a simple fact that they need more clients and more business going forward. That’s a fact for most small businesses.

the Irish 2019 Digital Health Index 2019 noted that “Two-thirds of Irish consumers consider businesses that don’t have a website to be ‘outdated”

Many of you have been advised that you need a website-like it or not it goes with the territory nowadays in business.

Many may feel with some justification that this is yet another layer of work to cater to and this statement may have a point. However, we now live in a digital age where what was” traditional word of mouth recommendation” now takes place online probably more so than in the local rugby club. I am, not suggesting that traditional advertising methods or old word of mouth recommendation is not important because it still is.

But now in the busy times we live in, many communicate through online mediums and recommendations here are equally important too. People spend a significant part of their lives online and you need to be there too to “meet and greet”.

WordPress Stats-Just a Few Noteworthy Ones!

  • WordPress powers over 26% of all websites worldwide
  • WordPress sites publish 24 blog posts per second
  • WP sites receive over 22 billion monthly page views
  • There are 2.7 million Google searches for WordPress monthly

 

Watch the Video to learn “10 Reasons Why Startups Should Use WordPress”

Why Startups Should Use WordPress? The Downsides?

Many out there are peddling super-duper websites-Great if you have deep pockets, but startups have lots to worry about as well as a site.

Irish SMEs have more digital assets than ever before, 87% have at least one digital asset. However, only a minority of SMEs are using them to their full potential”

However, WordPress will get you up and running pretty quickly – it will do the job- and with modern themes, you will have a decent looking platform for your business online even using Free WordPress themes and plugins.

There are of course downsides.

Whilst the process of actually getting a site up there has got a lot easier in recent years care is required on many levels.

  • There can be an element of coding involved at times to get what you want.
  • Additionally both security and backup solutions require care
  • as does regularly updating your themes and plugins

Dangers of Using Unlicenced Stock Images Online?

The Dangers of Using Unlicensed stock Images Online? The risks of unlicenced stock images:Many local businesses when promoting themselves online are flippant when it comes to copyright. Imagine, You...

Some Reasons Why Graphics Matter for your Local Business

Use the Power of Graphics for Your Local Business Reasons Why Graphics Matter for your Local Business - We’ve all heard the frequently quoted phrase that "a picture is worth a thousand words". It is...

Digital Economy and Society Ireland Report?

EU Digital Economy and Society 2018 Report Digital Economy and Society Ireland Report? (DESI): I like reports from official bodies and indeed statistics. Whilst arguably they can be generalisations...

2019 Happy Christmas to my valued customers

Happy Christmas to my Clients and Online Friends. Another year nearly over- time holds still for no-one. I believe this is an important time of the year to appreciate the success we have acheived...

Do Me a Favour And Share This Post on Social Media

Why SME’s and Startups in Ireland Need a Website?

Why SME’s and Startups in Ireland Need a Website?

Why SME’s and Startups in Ireland Need a Website?

Why SME’s and Startups in Ireland Need a Website? This a question that needs answers and an explanation. So I am writing this post with reference to an independent report, in the context of why any sensible Irish business owner needs a website whether they be an SME or Startup.

In my experience, I am continually amazed at how many businesses do not get what a website combined with social media promotion can achieve.

Last week I spoke to a lead-they had a local entertainment business selling a range of niche products, the concept interesting of itself and the product ideally suited for social media promotion in Ireland. Therefore this lead interested me as ideal. However, get this- the lead tells me that 2 big customers suggested he needed a website which they could then refer their customer to-sensible and great for free marketing for the lead. Then I am told however in a friendly conversation “I don’t believe in websites-they are a waste of time”- my interest fast disappeared and a wise colleagues advice sprung to mind ” some business needs to be left behind”. In business, we need to understand customers often do research before they even consider approaching business for projects and services they want to buy.

What a missed opportunity but you cannot drag a horse to water as they say.

I would encourage visitors to read The Irish SME digital health index who has published a recent report that should be read by many SME’s in Ireland and is great food for thought for any Startup. Here is the link and you will see there is also a downloadable PDF:

https://www.iedr.ie/sme-digital-health-index/

Why SME’s and Startups in Ireland Need a Website?

Why SME’s and Startups in Ireland Need a Website?

A few core takeaways from the SME digital health index  report 2019:

Most Irish SMEs continue to use their websites like static ‘digital business cards’, with little more than a home page and contact information.

    • Six-out-of-ten customers consider online purchases to be ‘important’ to them, and more than half say they expect their local high street shops to provide a full online shopping service, such as direct-to-door delivery.
    • Nearly half (48%) of Irish consumers only visit brick-and-mortar shops for everyday necessities, like groceries and toiletries, meaning they are purchasing other items like clothing and electronics exclusively via online retailers
    • 31% of SMEs in Ireland do not have a website.
    • Irish SMEs have more digital assets than ever before, 87% have at least one digital asset. However, only a minority of SMEs are using them to their full potential
    • 54% of Irish consumers will shop with a competitor if their preferred retailer is not online.
    • 72% of SMEs say that one of the biggest benefits of being online and digitally savvy is an increased awareness or understanding of their business among customers.

I have highlighted the above quote from the report for this reason.

Yes, you really do need a website-BUT– just because you have one is not of itself enough…. it has to be promoted online- through ads or through social media.

What’s the point of essentially  creating a brochure of great quality-just to put it in a drawer?

Dangers of Using Unlicenced Stock Images Online?

The Dangers of Using Unlicensed stock Images Online? The risks of unlicenced stock images:Many local businesses when promoting themselves online are flippant when it comes to copyright. Imagine, You have just sat behind your desk about to take the first sip of coffee...

Some Reasons Why Graphics Matter for your Local Business

Use the Power of Graphics for Your Local Business Reasons Why Graphics Matter for your Local Business - We’ve all heard the frequently quoted phrase that "a picture is worth a thousand words". It is true you know! Nowadays online visitors and indeed buyers are more...

Digital Economy and Society Ireland Report?

EU Digital Economy and Society 2018 Report Digital Economy and Society Ireland Report? (DESI): I like reports from official bodies and indeed statistics. Whilst arguably they can be generalisations of things on occasion they can be valuable looking at core facts and...

2019 Happy Christmas to my valued customers

Happy Christmas to my Clients and Online Friends. Another year nearly over- time holds still for no-one. I believe this is an important time of the year to appreciate the success we have acheived through the past year and to take time out at Christmas to enjoy a well...

Do Me a Favour And Share This Post on Social Media

When You Might Need a Remote Worker?

When You Might Need a Remote Worker?

When You Might Need a Remote Worker?

I am writing this post in the context of being an independent remote worker for hire in the field of online marketing. However, I believe that what I have to say applies to hiring any remote worker, be they offering bookkeeping services – graphic design or whatever.

You can look at the digital era as either a curse or a blessing, but the factual reality is that for most local businesses they now have no choice but to factor in digital marketing – into the operation of their business, or they risk their competitors stealing a march on them.

In my experience however sub-consciously many business owners wrongly worry about a set up comprised of both employees and online freelancers or remote workers

If you think about it, times have really changed in the digital age.

Many will argue that online promotion is not critical but think about it-If you are planning the family holiday you are likely to search online. A householder with a water leak is very likely to search for a plumber online too. A solicitor or accountant gets a new client through online efforts- that could produce significant fees for their business in the short term and if they do a good job- a long term client who will be saying good things about them to others. That’s a reality too.

The concept of needing a 9 to 5 employee with Mary at the office desk still reins large for many…. but is this a mistake?

Of course, most businesses need full-time employees and key staff to effectively operate and grow, but there are many occasions when hiring a remote worker might hugely benefit a business

 

Thoughts on When You Might Need a Remote Worker

One of the core benefits to a business owner in hiring a remote worker is that the business gets access to skills they don’t have in-house, and opportunities to pursue new online marketing opportunities. Or when:

  • You have no spare time to do online promotion
  • You are just very busy offline
  • You don’t have the skills to create different formats of material for online promotion.
  • You are too busy seasonally
  • You just need online promotion seasonally and not full time.
  • You need to promote an event
  • Maybe you need to promote new product launches

Reasons to Hire a Remote Worker?

In my experience a critical reason to engage someone remotely stems from the simple fact that a project for online promotion calls for skills and knowledge that your employees and key staff don’t have or don’t feel they can do effectively.Other factors could include:

  • Avoiding burn out trying to do it all alone
  • Just overwhelmed by it all
  • The flexibility in just hiring a specialist on a project or part time basis.
  • No overloading of employees with additional tasks they will resent
  • Bringing in a remote worker gives your team offline the time and space to focus on the work activities that gets you customers in the first place.
  • Cost-effective solution that can help your business generate leads and increase brand awareness online.
  • Reduce stress-and enjoy your business more
  • You need someone to Engage with people on your social accounts remind them you are open for business offline.

Having no online promotion strategy will catch up to you in the long-term. Most businesses need new blood.

 

Questions to Consider when you begin your search for a Remote Worker?

  • Which online tasks am I falling the farthest behind on? Are they something I can delegate to a freelancer who specializes in this area?
  • How much can I afford to spend on remote talent?
  • What skills or expertise should I look for in a remote worker?
  • How can I set up a partnership up for success with a strategy and a plan

Dangers of Using Unlicenced Stock Images Online?

The Dangers of Using Unlicensed stock Images Online? The risks of unlicenced stock images:Many local businesses when promoting themselves online are flippant when it comes to copyright. Imagine, You have just sat behind your desk about to take the first sip of coffee...

Some Reasons Why Graphics Matter for your Local Business

Use the Power of Graphics for Your Local Business Reasons Why Graphics Matter for your Local Business - We’ve all heard the frequently quoted phrase that "a picture is worth a thousand words". It is true you know! Nowadays online visitors and indeed buyers are more...

Why Creating Blog Content Matters?

Why Creating Blog Content Matters? Why Creating Blog Content Matters? Because it's an opportunity for your business-staring you in the face actually. Time and time again when reviewing a leads online presence I start by looking at their website if there is one. I...

Diabetes and Sport in Ireland – Spreading Diabetes Sports Initiative

Diabetes and Sport in Ireland- The Importance of Sport Diabetes and Sport in Ireland is a topic worth promoting. For most of us in Ireland, Diabetes and its associated health challenges have impacted a significant portion of our population and it has touched family...

Do Me a Favour And Share This Post on Social Media

Pin It on Pinterest