The Decision To Create a Sports Therapist Website For a Client
– Case Description
Working in the Health Sector I am connected online with Aidan Raftery a Sports Therapist operating a small business here in Ireland.
As we both work in the health sector, I sought Aidan’s advice after hurting my ankle whilst walking my rough collie and to say the least I was impressed with Aidan’s practical advice and recommendations. Bottom line he knows what he’s talking about.
Later down the track, Aidan asked me to honestly review his online presence and to offer suggestions and recommendations.
It quickly became apparent to me that Aidans business needed a Central Online Hub
Review and Discussion of His Online Footprint
Aidan had strong social accounts on Facebook, Twitter and LinkedIn. I felt all that was missing from the equation – and desirable – was a modern Website for a number of reasons:
He needed a Central Hub Online To:
Showcase his expertise….Set out his Qualifications…..Promote his local radio shows…..Talk about who he works for….Showcase Testimonials! And lots more as well.
(More About The Why? And The Need for a Modern Website
2 Critical Considerations:
1. Social Media platforms on their own are transient…yes great for establishing brand awareness, but less useful for explanations (How to do things etc), building trust and showing experience and qualifications.
2. A local business can never own a social platform….You Cannot Own Twitter BUT YOU CAN own your own Website
GROW YOUR ONLINE VISIBILITY WITH YOUR OWN WEBSITE!
There are So Many Benefits in Owning Your Own Website Nowadays
Promote Your Experience
Aidan now has a fully functioning website that he can use to grow his business – take bookings-showcase his knowledge and skills and his online business is open 24/7.
A Modern Website – Created
Aidan now has a Fresh Modern Website To Act as his Hub Online.
- The website is linked to his social media accounts
- He can take bookings online- open 24/7
- From his radio shows he can direct people to his website
- He can create with time-unlimited content of interest to people interested in his sector
- He can showcase what happy customers have to say about him.
AND BEST OF ALL HE OWNS HIS OWN WEBSITE – AND HE DECIDES HOW TO GO FORWARD FROM HERE.
Testimonial From Aidan
“I highly Recommend Rosemary O’ Shaughnessy for all your Website and Online Requirements.”
Aidan Raftery, Sports Therapist
What We Did – The Process
We Organised Reliable-Affordable-Web hosting and new Domain Name.
We Installed WordPress.
We Installed a Premium WordPress Theme as part of our package.
We designed the layout and graphics mixing royalty free images along with the clients own graphics.
To prevent against future problems we installed security and backup plugins.
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